THE JOURNAL

Field notes from fifty years of opening doors.

Slow essays on buying, selling, and settling into Southern Arizona — written between showings, signings, and long drives down Continental Road.

In this issue

  • The first ten days on market

  • A buyer's quiet checklist

  • Green Valley vs. Sahuarita

  • On editorial photography

Sell Smart in Today’s Market

Sell Smart in Today’s Market

Sell Smart in Today’s MarketMartha Viera Parsons
Published on: 07/10/2026

Planning to sell your Southern Arizona home? Learn how to evaluate competing listings, stage effectively, and use photography to attract the right buyers.

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Martha Viera Parsons

Associate Broker · Realtor

"You're an MVP with me." — Personalized real estate care across Southern Arizona.

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